Mulliez Ecosystem Tracker

Strategic Command Center

Unified visibility on enseignes, current account penetration, and cross-sell actions across the Mulliez universe.

Total Enseignes

45

Active Clients

9

Prospects

36

PDV Coverage

2 822 / 7 562

37.3% actifs

Typology of Active Clients

9 active clients split by universe focus

Media

  • Leroy Merlin
  • Kiabi
  • Norauto

Content

  • Cultura
  • Jules
  • Saint Maclou

Media + Content

  • Auchan
  • Decathlon
  • Boulanger

Top Strategic Opportunities

Auto-derived priorities

Auchan

Grande distribution · Auchan Retail

ClientP1
Scale full-funnelCA 15.20 MdEUR687 PDV

Leroy Merlin

Bricolage · Adeo

ClientP1
Upsell ContentCA 8.90 MdEUR146 PDV

Decathlon

Sport · Decathlon

ClientP1
Scale full-funnelCA 4.70 MdEUR349 PDV

Boulanger

Electromenager · HTM Group

ClientP1
Scale full-funnelCA 4.40 MdEUR219 PDV

Brico Depot

Bricolage · Kingfisher

ProspectP1
Cross-sell pilotCA 3.90 MdEUR124 PDV

Norauto

Auto · Mobivia

ClientP1
Upsell ContentCA 2.70 MdEUR402 PDV

Kiabi

Mode · Kiabi

ClientP1
Upsell ContentCA 2.30 MdEUR372 PDV

Electro Depot

Electromenager · HTM Group

ProspectP1
Cross-sell pilotCA 2.10 MdEUR108 PDV